Privacy Policy

Effective Date: July 16, 2025

1. Introduction

This Privacy Policy describes how LUX GLOBAL LTD, trading as GeoClue ("Company", "we", "us", or "our"), collects, uses, and shares information in connection with your use of our website, services, and applications (collectively, the "Service"). GeoClue provides AI-powered geolocation analysis of images for professional investigators.

By accessing or using our Service, you agree to the terms of this Privacy Policy.

2. Company Information

LUX GLOBAL LTD (trading as GeoClue)
Company Number: 13566067
Registered Address: One Suffolk Way, Sevenoaks, Kent, TN13 1YL, United Kingdom

3. Information We Collect

We collect information necessary to provide and improve our Service, including:

• Information You Provide: This includes information you provide when you register for an account (if applicable), such as name, email address, and payment information. It also includes the images you upload for analysis.
• Information from Service Use: We may collect information about how you use the Service, such as analysis requests, results viewed, IP address, browser type, device information, and access times. We use this information for operational purposes, security, and service improvement.
• Uploaded Images: We process the images you upload solely for the purpose of providing the geolocation analysis service. We do not attempt to extract personal data unrelated to geolocation features from these images, nor do we use them for purposes other than providing and improving the GeoClue service.

4. How We Use Information

We use the information we collect to:

• Provide, operate, and maintain our Service.
• Process your image analysis requests and deliver results.
• Improve, personalize, and expand our Service, including training our AI models (using image data in an anonymized or aggregated form where possible).
• Understand and analyze how you use our Service.
• Communicate with you, including for customer service, updates, and marketing purposes (where permitted).
• Process transactions.
• Detect and prevent fraud and security issues.
• Comply with legal obligations.

5. How We Share Information

We do not sell your personal information. We may share information in the following circumstances:

• Service Providers: With third-party vendors and service providers who perform services on our behalf (e.g., payment processing, data storage, hosting, AI model infrastructure).
• Legal Requirements: If required by law, regulation, legal process, or governmental request.
• Business Transfers: In connection with a merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
• With Your Consent: For any other purpose disclosed to you at the time we collect the information or pursuant to your consent.

We take steps to ensure that third parties handle your information securely and in accordance with this policy.

6. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your information from unauthorized access, use, alteration, and destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Uploaded images may be retained for a period necessary for service provision, analysis, and model improvement, after which they may be deleted or anonymized.

8. Your Data Protection Rights (UK GDPR)

If you are a resident of the United Kingdom, you have certain data protection rights under the UK General Data Protection Regulation (UK GDPR):

• The right to access – You have the right to request copies of your personal data.
• The right to rectification – You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise these rights, please contact us using the information below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

9. Children's Privacy

Our Service is not intended for use by children under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us:

LUX GLOBAL LTD (trading as GeoClue)
One Suffolk Way
Sevenoaks, Kent
TN13 1YL
United Kingdom